Titles. Either you get them, or you don’t. If you’ve just started a blog, the title of a post could mean the difference between attracting readers and losing them. In this post, I’ll share what I’ve learned about titles thus far.
Keywords: If you’re not familiar with Wendy’s (of Wendy’s Lookbook) scarf post, you will be. With more than 35 million hits, this video became a global phenomenon. Who says there’s no power in titles? The keyword? Scarf! Now don’t get me wrong, Wendy already had a large following. But I didn’t know about her until I googled “ways to tie a scarf”. So try to use words that will attract readers, but also make sure the keywords are related to your post.
Keep It Simple: The point is to get the attention of readers, not scare them off. Keep the title simple. For instance, one of my most recent posts involved items I barely wore or did not use. I simply titled the post, Hidden Closet Treasures. I could have named the post, Items in My Closet I Haven’t Worn In A While, but this is too long. Unless your blog is well established, simplicity may be the best option. Just remember to include the keyword(s).
Ask Your Audience: Using titles in the form of a question is another technique that can help keep the attention of your avid readers, and draw a bigger audience. When we see a question, we’re likely to respond. Readers may be apt to leave a comment, which can start a dialogue. In turn, others may want to participate whether they agree/disagree. To make the post more personal, use the words “you” and “your” (in the title) to engage with readers.
The Name Game: Before I posted my first entry (no longer available), I didn’t understand the importance of titles. I knew my content would be fashion-related, but didn’t capitalize on the topic. Bootie| Melody is probably not the most appealing title. Although “bootie” is not spelled like “booty”, a new reader who’s unfamiliar with fashion may get the wrong impression. Ha! So be careful when choosing a title.
Research: One thing I wish I did before posting “Pink With Envy” was search for similar titles. Technically, I could change the title, but the URL would be in its original format. If you want your title to be more unique, try researching the title first. I usually google my title to see whose thought process is similar to mine.
Finding techniques to come up with catchy titles is great. But it’s one thing to attract a reader, it’s another to keep them engaged. So have a good title, but also create great content.
I’m always grateful when you stop by NRJS. Thank you so much, and I’ll see you next post!